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News
August 2, 2017

Imperial Logistics goes the extra mile for rebranded Italtile

Reflecting Imperial Logistics’ commitment to forging true partnerships that drive clients’ competitiveness along every link in their supply chain, the group has invested in a fleet of branded vehicles to match the new corporate identity of long-standing client, Italtile.

The renewal of the secondary transport contract with Italtile coincided with the leading tile retailer’s rebranding. “We took the opportunity to replace the entire Italtile Retail secondary fleet with brand new vehicles that feature Italtile’s new corporate livery and logo. We have also revamped the uniforms worn by our drivers and assistants, to tie in with our client’s new look,” reveals Imperial Logistics chief strategy officer Cobus Rossouw.

Imperial Logistics’ well-established partnership with Italtile goes back more than 10 years, and has encompassed many different components of the company’s supply chain. The partnership is founded on open engagement between the two companies and unwavering commitment to innovation - all in the pursuit of improved efficiency and lower costs that serve to ensure Italtile’s ongoing competitiveness and relevance. “We worked closely with our client to understand what role Imperial Logistics could play in their recent rebranding. Once we had a clear idea of where Italtile was moving in terms of its new identity, we did not hesitate to align our vehicles, enhance our service offering and help our client to create and maintain awareness of its new image following the rebranding.”

Rossouw notes that the eye-catching new fleet was warmly welcomed by Italtile, and Imperial Logistics’ transport services to the retailer have since been extended to cover Cape Town - as well as Gauteng and Kwa-Zulu-Natal.

With the new Italtile fleet successfully rolled out, the company’s next value-adding initiative for its client is a technology solution that will enhance customers’ delivery experience. Rossouw expands on the undertaking: “Our drivers and assistants will be completing advanced training courses that the Imperial Logistics Academy has developed. These will improve their interaction with Italtile customers at delivery points.”

Italtile Limited is South Africa’s leading retailer of imported and local ceramic and porcelain tiles, sanitaryware, bathroom accessories and other related products. The group operates as a franchisor, featuring a streamlined parent operation focused on growing market share and fostering entrepreneurial opportunities through its franchise programme.

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