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News
14 Jun 2017
Imperial partnership delivers market share growth for GSK
A partnership with Imperial Logistics has delivered market share growth, an outstanding return on investment and valuable insights into consumers’ shopping habits for leading global consumer healthcare group GlaxoSmithKline (GSK). “Since implementing our solution for GSK, we have reduced the key value items (KVIs) out of stock on shelf by an exceptional 517%,” says Imperial Logistics chief strategy officer, Cobus Rossouw. This has helped GSK to secure sales on its fastest sellers. “Through real time reporting, Imperial passes on trade intelligence beyond the shelf space, and this has given ...

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